2 Part Webinar: The Power of Partnerships – Retailers & Installers Coming Together​


When it comes to the installation process, it often feels like retailers and installers are living on entirely different planets. This lack of understanding can lead to an experience that frustrates the installer, the retailer, and most importantly, the customer.

The World Floor Covering Association teams with the International Certified Flooring Installers Association to host a two-part webinar series that will help floor covering retailers and installers strengthen their team dynamics to create an unforgettable customer experience where all the steps smoothly connect, from sales to installation. From project inception through installation, your customers demand highly skilled, trusted resources that can bring their design vision to life, but that happens only when the retailer and installer communicate and understand each other’s needs. Effective communication translates to more satisfied clients, repeat business, and projects that remain on-time and on-budget.

These webinars will tell the story from both sides. The webinars  include a panel of installers and retailers that will not only speak to many of these issues but also be available for any Q&A’s.

Part 1: Knowledge is Power - What Installers Would Like Retailers to Know - The Webinar took place on Aug. 27th

Part 2: Knowledge is Power - What Retailers Would Like Installers to Know. - The Webinar took place on Sept. 3rd